SUSTAINABILITY ORIENTED INNOVATION, THE RESOURCE-BASED VIEW AND THE “TERROIR COMPETENCES” IN AIR TRANSPORTATION COMPANIES
DOI:
https://doi.org/10.47283/244670492022100156Abstract
This work proposal is to study the sustainability-oriented initiative, the relationship between the resource-based view (RBV) and the organization's external environment from the perspective of the Terroir Competencies, which is a framework of resources orchestration. The resource-based view is one of the main theories for sustainable strategy analysis, in which a company has its competitive advantage from the uniqueness of its resources. However, since the vision focuses on the internal environment, the theory neglects the external environment, becoming relevant the study of the resources orchestration with the external environment. In order to develop this work, a documental research was made with companies in a specific sector. The sector adopted for the development of this study is passenger air transportation, due to the size and importance of the industry. When analyzing the sustainability-oriented innovations data in the sustainability reports of the three largest airlines in Brazil, it was possible to notice that most innovations are seeking greater economy and efficiency, mainly with fuel consumption, and with customer service, and that the company's resources are important to the execution of its strategy.
Downloads
Published
Issue
Section
License
A “Revista Tecnológica da Fatec de Americana” é uma publicação semestral digital de responsabilidade da “Faculdade de Tecnologia de Americana”, “Centro Estadual de Educação Tecnológica Paula Souza”, com a publicação de trabalhos de caráter interdisciplinar realizados pelas comunidades discente, docente e pesquisadores internos e bem como por pesquisadores externos.
The “Revista Tecnológica da Fatec Americana” is a biannual digital publication, under “Faculdade de Tecnologia de Americana” responsability, from “Centro Estadual de Educação
Tecnológica Paula Souza”, which encompasses interdisciplinary papers submitted by students, professors and researches of the community as well as external researches.
La “Revista Tecnológica da Fatec Americana” es una publicación digital semestral de responsabilidad de esa “Faculdade de Tecnologia de Americana”, “Centro Estadual de Educação Tecnológica Paula Souza”, cuyo objetivo es publicar trabajos de carácter interdisciplinario realizados tanto por el profesorado, por el alunnado e investigadores internos, como por investigadores externos.
É permitido a reprodução parcial desde que citado a fonte.
Partial reproduction is permitted if the source is cited.
Su reproducción parcial está permitida siempre e cuando se mencione la fuente.
Políticas editoriais: Leia em www.fatec.edu.br/revista/politicas
Editorial Politics: Read in www.fatec.edu.br/revista/politicas
Sítio: www.fatec.edu.br/revista
Site: www.fatec.edu.br/revista